Information overload is a massive problem when it comes to online marketing and web design. Just because you can bombard your users with a vast amount of information telling them why your products are so great, it doesn’t mean you should do so. You want to make the purchase process easy for someone, and attacking them with advertisements from every available angle is not contributing to that all-important conversion.
In fact, overwhelming web design tends to lead to one thing only: a higher bounce rate. People leave the page because it’s too cluttered and messy. You might compare the situation to a physical shop with so many special offers, adverts and products crammed onto the shelves that it’s difficult to even move around, let alone make an informed decision, take your chosen product over to the till and pay for it. An eCommerce website that fills every pixel with graphics and information persuading you to place an order is probably having the same effect.
White space is the solution to this problem. Contrary to what you might think, empty space on a web page is far from wasted. That’s actually a valuable use for your limited screen space, since an empty area only draws more attention to what you want people to focus on. After all, there is only one thing on the screen you want to guide your customer towards: the “buy” button. Anything else is a distraction at best, and a reason to abandon the site completely at worst. Read more
If you work as part of a digital agency and you’re involved with the delivery of projects to clients, the chances are you cover a fairly broad range of areas and the skills of your team need to be very varied. Developing digital products can be very time consuming, complex and unpredictable, whether the product is your client’s website, a piece of software for the client’s customers to use, a mobile app or even some form of bespoke management system to help the client manage their internal business.
Due to the complexity of these large-scale digital projects, at some point you may consider weighing up the benefits of handling the project in-house, or involving an additional specialist agency. The decision to hire a development team may be one that doesn’t come easily, but can actually save a lot of effort, time and money in the long run, especially when it comes to tricky specialist areas like UX/UI design, software and hardware development and other common issues with typical digital product development projects.
Extensive research has been conducted looking into the potential areas where efficiency can be improved when it comes to complicated projects like the ones mentioned above, comparing small and large business over shorter and longer periods of time. Some of the findings are particularly interesting and may be highly relevant to businesses in this sort of position. Read more
Many people make the decision to become a graphic designer. This is a position that usually requires a unique blend of computer or technological skill with an artistic mind and way of thinking. But what is really in a graphic designer job description? There are a multitude of responsibilities that one must undertake in order to fulfill the role of graphic designer successfully.
First up in the graphic designer job description is the ability to really listen to the client. A graphic designer must understand what a particular client will want or need to have in order to be successful.
There is a huge variety of things one may design. This can include websites, books, packaging, posters, advertisements and much more. It may even be in a graphic designer job description to do many of these things for a single client, in order to maintain a similar look to all of their products, to help them establish their ‘brand’, something that is incredibly important in today’s business climate. For example, any Apple product has a very recognizable and similar design to it, making it have a specific “Apple feel” to it that is easily and almost instantly recognizable.
There is much demanded of a graphic designer. In addition to an obvious creative mind, a strong up-to-date level of expertise with all the latest design technology is in a graphic designer job description. This means becoming acquainted with more than a few different softwares and techniques with many different specializations. This can include web design programs, advanced image editors, illustration programs and even 3D design programs. It is best to learn in the ‘industry standard’ programs, so be sure to see what the primary program for each is. For example, in 3D design 3ds Max is the program that is most frequently used. But that doesn’t mean ignoring lesser used programs. Becoming acquainted with a variety of programs is very helpful to the aspiring graphic designer. Read more
Web designers are in high demand. As a result, there have been a lot of people that are looking for jobs in this very field. As employers want only the best and most qualified to work for them, this had led to the creation of web design certification.
What is web design certification? To put it simply, web design certification is an acknowledgment that the recipient is certified in all aspects of web design that they were trained in. Most often a web design certification is required for any job in web design. Building a portfolio and being successful without one is possible but very difficult. It is really best to pursue a web design certification from a qualified institution. The more certifications a web designer has the more likely they are to be hired.
There are lots of places that a certification can be acquired from, both on and offline. First it is important to find the most respected web certification institutions. This means that they give out certifications from the AWP. AWP stands for Association of Web Professionals, and is the organization in charge of giving out these qualifications.
The most basic of these certifications is the CIW, which is acquired through one test on absolute basics of web design. Next is the CWD or ‘certified web designer’ degree from the AWP. This is another singular test that will require basic internet knowledge and design knowledge. A step up is the Certified Associate Webmaster, or CAW web design certification. This is another test, costing 125 dollars that must be purchased from VUE. This will cover some essentials of scripting and some markup. There is also W3C certification and BCIP certification on the basic level. Read more
Some of the best graphic design companies might be ones that you recognize. This means they are doing their jobs in advertising very well. Others may not be so recognized by name but have products that speak for themselves. Ranging from small posters to entire buildings worth of visuals, graphic design companies are responsible for most of the things you interact with each day. Here is a little about just a few of the most notable graphic design companies in the world right now.
The first of these graphic design companies is Go Media. Go Media has worked with many brands and frequently designs stunning posters and banners. Possibly most notably they have worked with Pepsi on multiple occasions and have designed commercials and banners for them in the past. In addition they have designed books, websites and several T-shirt lines.
Studio 7 is one of the most self-evident graphic design companies in that their website is so beautifully designed. Having designed for UNICEF and Cornell University, among others, their website shows a wonderfully laid out and designed portfolio. In addition the site shows off some of the many features that can be implemented on a customer’s own website. They also specialize in brand recognition and building, something that is crucial to the success of any website or business. . Studio 7 probably has one of the best pitches of any company on this list based on how only how well their very own site is set up.
Another hot design studio at the moment is a London based company called 400. 400 have worked with the likes of Dell Computers and The Economist and is one of the top graphic design companies in London. 400 works for a number of different clients including those in art, education, energy, legal matters, government and sports. 400 warns against underestimating it based on its smaller size, because compared to its competition it is a relatively small company, especially considering all the work that it has done over the years. Read more