E-commerce platforms

ecommerce

There is a variety of e-commerce platform available. However, each platform has their own advantages and disadvantages. It’s important to know your options and which platform would work best for you. To help you decide, we’ve listed some of the top e-commerce platforms below.

Shopify

Shopify is currently the most used platform. They first launched their website in 2014 where they marketed a full e-commerce website platform. Their primary focus is integrating social commerce and friendly mobile website. Their mission is to help new online businesses grow further.

Benefits:

Shopify is currently offering an affordable monthly plan package that suits your needs. They also have integrated social commerce where you can link your Facebook shop to your current Shopify website. Furthermore, it offers a platform where you can install various themes, plugins and extensions. Customers can also take advantage of drop shipping by integrating a supplier to their website. Shopify is also known for having excellent customer service and technical support.

Disadvantages:

Although Shopify is affordable and comes with great functionality, however, some hidden fees may surprise you. For example, Shopify will charge you a transaction fee for not using their Shopify payment. Furthermore, some extensions require monthly payments.

Magento

Magento is another popular platform for e-commerce. It is currently used by larger companies including Huawei and Burger King. Their platform is more suitable for enterprise businesses who have a larger online business.

Benefits:

Magento comes with many benefits including unlimited customisation on your website, social media extensions, tutorials and a vast library of extensions.

Disadvantages:

The downside with Magento is that it’s not suitable for all businesses as it’s only suitable for larger enterprises. In able to manage the website, you would also need a professional programmer to run your e-commerce. It requires a lot of technical knowledge in able to set up your e-commerce with Magento.

What has changed in e-commerce

ecommerce

E-commerce has been transforming for the past years. It is continuously changing and growing as every year. Below are some factors that have made a positive impact on e-commerce. These factors have also made e-commerce easier to manage more than ever. It’s no wonder why more and more people are now taking advantage of what e-commerce can now offer in this digital age.

Customisation

Many e-commerce platforms are now fully customisable. They have recently introduced a number of options that can improve user experience on your website. This includes integrating a chat system where you can interact with your website visitors. Another feature includes adding a call to action buttons.

Digital Wallets

A recent growth in digital wallets is now becoming an available payment option for many e-commerce websites. The digital wallet has recently been adopted by large companies where customers can add their funds into a digital wallet and use it as a payment option. Digital wallets also allow customers to store any coupons or loyalty cards. A digital wallet is also a quick and easy way to pay online as it only requires your email address and associated password.

Mobile friendly

E-commerce websites are now mobile friendly. There’s been a recent study that 59% of customers are browsing through their mobile and tablet devices. Having a mobile-friendly website could potentially increase your customer’s number and revenues.

Automated Analytics analytics

Behind every e-commerce websites is an analytic system that provides you with all the essential data that will help you analyse your customer’s behaviours. Analytics can even provide some useful information that can also help you narrow down your customers. Some analytics allows you to see where your customers are coming from and which part of your website they are looking at the most. The analytics is critical to any businesses running their e-commerce website.